Tested Method On How To Set Up Your Remarkable Site And Blog Prior To Launch
So you are already thinking of building your website to finally have a successful side hustle. That's cool!
All websites must have amazing contents as this will be the bait to your audience. In this ultimate guide, I'll focus on the content that you should be working on and the best practices that you should know in order to prepare your site for that most awaited launch.
And in case you're already done designing your website, then this will serve a checklist so you can assess its content. Here's what to prepare before launching your website:
The content you need
to launch a website
1. Static Page
Also known as a “splash page” or a “custom home page”. This is useful if you want to separate you blog from other pages in your website. Equally good if you have products to promote or sell.
Go to Settings>Reading>Set-up your static page settings
Your static page content will need following types of information.Your static page can also be your “About,” “Contact,” etc. Because this is where you want your readers to go first, you have to make sure that the chosen static page has already been published on your site.
Aside from choosing the following pages below as your static page, these are also the most important content on your site that you need to have.
This is a must-have page on your site. This will let your audience know what your site is all about. It is considered as the ID of your blog and the most important page at that. By introducing yourself, the what and why of your site, your audience will be able to know more about you.
There are five key elements to a perfect About page. They are as follows:
1. Must be presented in a way that will capture your audience's attention - not boring.
2. Must have some information about the author's backstory.
3. It should include primary call-to-action button that could allow your readers to dig deeper in what your can offer them.
4. Must show some solutions to their pain points.
5. Must have pictures showing the author in action or whatever it is the the author wants to convey.
Your readers may want to contact you for questions about your site or blog. This is where you must show the following information.
2. Business address
3. Contact number
4. Email address
5. Social network links
6. A simple contact form where your readers can ust to communicate with you without leaving your website.
Your site if created perfectly is a low-cost, low-risk way to invite readers to look deeper into your business. Consumers are likely to spend time in browsing your content and blogpost when they find something interesting.
If your intention in creating your site is to promote your business, you need to have a products/services page to showcase the details of your offer. And your page must contain the following:
1. A good headline and an introduction to your offer.
2. A photo.
3. A detailed description of your product/services.
5. Check out cart.
If you created your blog to promote your business, you’d want to make sure there’s a page that details the goods and services you sell. Alternatively, if you already have a website for your online business, you can provide a link to it in your menu.
Your blog page is where you will showcase your different blogposts based on your chosen niche. This is your ultimate bait to attract your readers. You may choose to present it as one whole directory of your blogs or separated by categories just like this sample website below where her blogs were divided into Posts in Life, Posts in Work and Posts in Self.
Notice the dropdown on the BLOG menu? Those are categories.
You can set-up your categories in WordPress by going to Post>Categories>Then set-up the different categories on your blog.
This is a government mandated policy that every online workers must have on their site.
To give yourself a little liability protection, you ought to consider a disclaimers or policy page.
For example, if you're writing about physical fitness but you're not really a fitness guru, you may need to put a disclaimer on your site that will say that you're not a fitness trainer or a professional athlete and recommend that your readers see their doctors first to have an approval for the activity that you're offering on your website.
2. SIDEBAR CONTENT
This area is where you put all the other important details on your site which is not part of the main article. Your sidebar-ready widgets will come in handy in promoting your recent blogpost, comments, your menu, a list of your posts and pages and so much more that can be displayed across the entire site.
Here are the types of sidebar format that can be used on your site:
For the sidebar content, you need to set up the widgets. Here's where you should go on WordPress:
Go to Appearance>Widgets>Set-up your Main Sidebar and/or your right and left sidebar.
A webpage footer contains information listed at the bottom of the page. The footer is also treated as its own section of the webpage, separate from the header, content and sidebars.
In this article the author listed 27 things that you can put on your webpage footer and the most common are as follows:
4. Phone and fax nos. if available
5. Social icons
6. Social media widgets
7. Email sign-up
8.Site search tool
10. Author information
Gee! nothing beats an amazingly prepared website!
The content you need
to launch a blog
Before you start writing your day-to-day blog posts, you will want to make sure static pages and other parts of your blog, such as sidebar and footer, are filled with the suitable information. Let’s explore each of these content areas.
Creating the blog content plan
Before you can launch your site successfully, you need to write blogposts that you can promote to your readers. But prior to writing, you need to have a plan or you will be lost inside your own thoughts and might just write random posts - a clear NO-NO.
Your blogs must be cohesive, clear and most definitely related to your niche. You may have different categories on your topics but this rule must be practiced at all times in order to have a well-established content. Your content management is very critical to the success of your online jouyrney.
Because of excitement and outside pressure bloggers tend to forget that they need to write consistently in order to build a relationship with the audience. Most home business owners fail because they don't put much important to writing and do other unimportant things.
Here's how you can create your own content plan:
1. If you have several categories inside your blog, you need to research for blog topics that you will write about. For each category, write 1 article per week (once a week blogging is OK for as long as you're consistent).
2. Create and choose your cornerstone content.
What is a cornerstone content? Cornerstone content is the core of your website. This is the article that talks best about your theme as well as you niche. When you write cornerstone blogposts, you should put important keywords to it for improved SEO.
3. Before your launch, make sure that you have at least 5-10 blgposts, 2 of which must be cornerstone posts.
4. Create your own editorial calendar based on your personal time and style. Consistency is key so don't push yourself too much if you can't hack it, the result might be a mess.
5. Start posting. In WordPress, you can schedule your posts. Here's how:
Say you've already written your blogpost but because you have enough for the week, you can post it the next week on a particular date by going to Post>Publish>Then set-up the day, month,year and time that you want your article to be posted.
5. Repeat the process for your next month's content plan.
Quick tips in creating a great blogpost
1. Short-tail blogposts < 1,000 words
2. Medium form blogpost = 1,000-2,000 words
3. In-depth guides and long-tail blogpost = 2,000+ words
The average reader only spends 37 seconds reading an article or a blog post. So make it worthwhile.
You should have a list of your keywords that you're looking at every time you create a blogpost. These will keep you glued to your niche's main keywords that will help you in your SEO ranking.
The average blog post is about 1,050 words long.
The format of your blog must be designed in such a way that the most important things are on the firstfold of the whole blogpost. This way you can avoid the risk of losing your reader in just about 7 seconds.
Now that you've written some awesome blogposts, woot!woot! what you need to do moving forward is to build a long and lasting relationship with your readers and potential buyers. Here's what you must remember:
Creating a regular schedule of posting on your blog helps your readers know when they can expect to hear from you again, whether it’s daily, weekly, monthly or even quarterly. The key to maintaining consistency at all times.
To be realistic is to be true to yourself, you time and capability. Individual bloggers will find it difficult to create high-quality content on a daily basis. If you need to take your time, then just do it according to what your schedule can afford.
Start with weekly or bi-weekly posts and work your way up to daily posts, if that is your ultimate goal. Just don’t sacrifice quantity for quality.
Edit your work, or get someone to do it for you
For many people, it’s hard to create content—then proofread and edit it. As a matter of fact, editing while you write can hinder your creative flow. Proofreading is not optional. A blog post full of misspelled words and typos reflects poorly on you. If you’re not able to do these tasks on your own, consider hiring a virtual assistant to do it for you. It is especially important if you’re not writing in your native language. Having a native speaker of the language used in your blog edit your work can boost your credibility. While blog content does not need to be perfect, it does need to be easy to read and consume.
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At this point, you already know the right content for your site and blog. You've also written your cornerstone content and some awesome blogspost. And you are prepared to be consistent with your posting moving forward.
Engaging with your audience is the best way to stay in touch with them. You can do various things to accomplish this.
1. Reply to comments.
2. Respond to queries.
3. Converse with them on social media like from your FB page.
4. Converse with them through emails.
5. Be where your audience is. Join groups that are relevant to your nich.
6. Visit your readers website and comment on their blogposts.
If you want your home business to thrive and grow, then take time to create quality contents for your website and blogposts. Always keep in mind that quality comes before quantity. This is the key at attracting your readers and eventually creating a lasting relationship with them.