Did you know that around 90% of small businesses fail within the first two years of their startup?
If you want to make it into the other 10% that go forward and succeed beyond their wildest dreams, you need to solve that problem you’ve been having. You know what I’m talking about don’t you? Your website conversions – or lack of conversions as I should say.
The Real Status Of Your Business
The Good news is that you’ve invested a lot of time and effort into creating a website that you love and it’s getting lots of visitors. Congratulations!
The bad news is that those visitors aren’t staying and they’re not buying your product and services.
Thankfully, there is a ridiculously simple way of getting your readers to stay glued to your website and later on be converted into a paying customer. Here's how.
1. You have to know your target audience - in depth
Some salespeople will tell you that they can sell meat to a vegetarian. They might be able to. You might be able to. But really, what’s the point? It wouldn’t be a quick sale and you would have wasted a lot of your valuable time trying to make one sale.
Or you could spend the same amount of time making five sales to people who actually wanted to buy meat. It's a waste of time targetting someone that doesn't want to be targetted.
Bottom line is, you need to know exactly who your audience is. Then you will know exactly what they’ll be looking for on your website and exactly what will make them buy your product.
2. Finding your ideal customer
In the beginning, you would think that you already know who your target audience is in a broad sense. They’ll know things like:
- Geographic location
- General interests
This is all good to know. But if you really want to run a successful business, you’re going to have to delve a lot deeper into your customer’s psyche than that. You need to create a customer avatar.
3. Know your customer avatar
The customer avatar or customer persona, details all the details behind your customer that will bring them to life for you.
You need to think about everything about them. Ask yourself the following questions:
- Do they have a family or are they single?
- Do they have a lot of disposable income?
- What do they like to do in their spare time?
- What would be their dream holiday?
- What do they do for a living?
- What do they want to do for a living?
- How would they describe themselves to others?
As you sit down and think about your customer persona, you’ll instantly learn more about their hopes and fears. This is the information you really need. Now you can show them exactly how you can help them.
And that’s what people pay for - YOUR HELP.
Now that you have your ideal customer persona (or more than one – that’s OK), you will have been able to adjust your website copy so that every word speaks directly to the needs of your customer.
This task would honestly take a lot of experiment and research. But as you go along in building a relationship with your customers, you'll be able to know them better and target your audience accordingly.