“I’ve been staring at a blank wall again not knowing what to write about. I'm at a lost and this is not the first time that it has happened to me. What do I do? I'm stuck without a blog post idea."
Is this you?
You are not alone in this predicament. Most bloggers aim to write as many blogs in a day as possible in order to have a bucket full of blog posts for their audience or subscribers.
But what if you are at a loss of idea day in and day out.
For any blogger, a regular post is one of the basic requirements to get a living. But this is one tough job to do.
You may ask why all of a sudden a blank wall will just appear from nowhere and you get stuck. Well, it happens once in a while due to reasons that are sometimes due to our own doing.
Fortunately, there are solutions to these types of problems and once you identify all of them, you're own your way to becoming the blogger that you envisioned to be.
Here are the 8 reasons on how to avoid that blank wall every time you're blogging.
1. You're not Following a Regular Writing Schedule.
Following a regular blogging schedule will compel you to do what you're supposed to do - blog!
You might underestimate the importance of creating a blog calendar, but this is one of the most common reasons why bloggers are stuck without finishing anything at all. Their thoughts are everywhere - most of the time.
Undivided attention and focus are necessary for blogging. It's truly hard to achieve and finish a blog if you are not disciplined in your day to day activity.
As a blogger, it's your job to provide valuable information to your audience; at a fixed, regular and constant schedule at that. Your audience will expect so much from you and in giving them a regular time to connect with you through your blogs, it will show them that you're truly sincere with your intentions.
Without constancy in your blogging time, you prone to procrastination and you will allow yourself freedom to do what you can do today, tomorrow.
Obviously, for sunrise bloggers, this might happen all the time.
As a beginner, there's a lot of things on your head and focus may be hard to achieve.
A regular blogging schedule will help a lot in making sure that you're always on the right track.
Let's see this in action:
- Know your day to day schedule
- Pick the best day of the week to blog.
- Choose the best time of the day to blog.
- Calendar your weekly blogging schedule.
- For starters, make sure that you have in your basket at least 3 blog posts in advance.
- Set a timer every blogging day.
- Make your blogging schedule know to your audience.
Plan your day-to-day blogging schedule and free your time for the other more important tasks.
Get a copy of this FREE scheduling guide.
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2. You Don't Know Why You're Blogging.
Are you aware of the reasons why you blog? Have you ever thought about it?
What are your objectives? What is your goal in doing and planning your blogs every day?
If you don't have any answers to all these questions, then you definitely won't have that clear-cut direction in your blogging activities.
Your blog post ideas can't be all over the place where you will just blog on anything that will suddenly come up.
Are you doing all these for your business? For traffic? For social media exposure?
Every post that you will create should be a masterpiece that your audience can digest. And with a clear-cut knowledge of the reasons why you blog each day will help you connect with your inner-self that could eventually help you come up with blog post ideas.
Whatever objective you have in mind should translate to your blog posts. Your posting activity must be funneled to that objective as you continue to create blog after blog after blog that are connected with one another through the reason or reasons why you're blogging each day.
Let a clear objective be your guiding light towards a successful day to day blogging experience.
Let's see this in action:
- Be clear in your objective - write it down where you can see it while you write.
- Be aware of your evergreen niche & drill it down to sub-niches.
- Identify the pain points on each of the sub-niches and offer a solution.
- Keep a file of all these sub-niches and create headlines for all these ideas that you can write about.
- Organize all your ideas and place them in your blogging calendar.
3. You're All Over The Place.
A successful blogger does not have to be a "Jack of All Trades but Master of None." Simply put, you can't be all over the place.
You can't be the "know it all" guy that dumps everything on a website for everyone to see. It ain't gonna work!
That doesn't add up to helping your audience solve their pain points but rather it will confuse them more.
A focus topic is essential for bloggers that want traction in their online business, start-up or otherwise.
You might be tempted in going for all the evergreen niches all at one time not knowing that it's destroying your credibility as a blogger in your niche - whatever it may be.
As bloggers, we are responsible to the ideas that we share to our audience. We are not supposed to be another Google for them where tons of information can get overwhelming at times.
Being in a focused niche - one focus topic will help you find great ideas for your blog post every single time.
Let's see this in action:
- List down your focus point.
- Think of only that one focus idea. Don't be tempted to jump from one idea to the next especially if it will divert your mind away from your objective.
- Have a list of your focus-point drilled down from all the sub-niches from an evergreen niche.
4. You Don't Have Any Idea On Where You're Good At.
As a beginner, you tend to shop for a very good niche at the onset of your life as an online entrepreneur.
It's true that the challenges that bloggers are presented today are humungous compared to the olden days when there's just a few people who are quite aware of this profitable business called "blogging,"
Your tendency is to try to offer everything that you can get hold of and offer them to your audience. This is oh, so wrong!
Do you know where you're good at? What do you like? What you're capable of doing?
Even before you start anything, you must already know what your strengths and your weaknesses are. There's no difference when you start your business online more so in searching for ideas on what to blog. Somehow your intuition must dictate what things you do with ease where others struggle.
By knowing this, you'll be able to identify your niche as well as your ideas for your next blog.
Let's see this in action:
- Ask yourself: What am I good at where others are not.
- Assess yourself by means of an energy log. What does it mean? Create a calendar tracking on things that you search online, things that you're enthusiastic about, things that give you excitement & things that you're comfortable writing about.
- Open up to the world. If you're part of a mastermind class, be proactive - talk, comment, write and participate. This way you can get feedback from other group members and soon you'll find out what you're most comfortable doing.
- Master a complex skill by using the 10,000 hours method. Well, this is kinda prehistoric but who knows? You might want to challenge yourself and try this out.
Note: You don't necessarily have to do #4 perfectly. If you don’t want to specialize in just one thing, then you can leave this one out. I guess this trick is for people who want to be master in a particular discipline.
5. You’re Not Focused on Your Circle of Influence
The most successful bloggers and individuals in general, are not the ones who gain control of everything in their lives.
Rather, they learn to focus on things that are under their control and manage them effectively.
If you’re struggling for post ideas, there’s a good chance that your circle of concern is larger than your circle of influence.
You think too much about too many things.
As bloggers, we can’t control the next Google algorithm update or the next tweak Facebook makes to its features.
We can only do our job, which is to write.
A lot of the times, bloggers concern themselves with way more than they can handle.
As a result, the mind gets cluttered and ideas begin to fade away.
So stay focused on your core expertise. No matter what happens with Google, Facebook, Twitter and others, if you stick to your niche and keep adding value through your blog posts then you won’t have anything to worry about.
Marketing channels do matter, but they should never take you away from your core purpose.
a- Close every other tab when you start writing. No Facebook, Twitter, Emails etc.
b- Cut down the number of bloggers/niche experts you follow. Don’t take everybody’s advice.
c- You already have enough post ideas, so start working on them first before you kick off something new.
6. You Don’t Know Enough About Your Audience
You can’t build a blogging career on casual posts based on your personal opinions. As a professional blogger, you’re striving to build a community around your blog that you can utilize later on to sell your products and services.
For this, you need to create content that resolves the most common problems of your readers.
The reason why so many bloggers struggle to find blogging ideas is the lack of clarity about their audience.
A vague idea about your readers isn’t enough. It won’t help you in creating targeted content. You need to define your ideal reader and zoom in on his needs.
Otherwise, you’ll always find yourself staring at a blank screen.
a- Create a spreadsheet and start zooming in on your target reader. Define your target age group, target region, reader occupation, gender, interests etc.
Example: Your ideal readers can be internet savvy people from the United States, interested in online money making methods, and between 25 to 45 years of age.
b- Join 2-3 major forums that are most likely to be visited by your target readers.
c- Join Quora and start engaging with your target readers.
d- Have a good look at the comments on your own blog and on some of the leading blogs in your niche, and identify the most common problems.
e- Generate post ideas from these sources.
7. You Don’t Read Enough Quality Resources
If despite doing all of the above, you still find yourself struggling for post ideas, chances are that you just don’t know enough about your own niche.
This usually happens if you don’t read enough quality content yourself.
As a blogger, you need to read almost as much as you write. Don’t consider reading as an aimless and casual activity.
Every professional blogger, no matter how successful, needs to follow other authority blogs in his niche in order to regularly come up with new blogging ideas.
So make use of the research done by your competitors and start reading the best blogs in your niche.
a- Sign up at Feedly and start adding the top blogs from your own niche and a few complimenting niches. (This might help)
b- Allocate a few hours every week for reading. Whenever, you come across an interesting post, bookmark it for your reading hours.
c- Manage your reading habits carefully, since it can easily hurt your productivity.
8. You’re Trapped in the Perfectionist Syndrome
This is perhaps the biggest reason why I personally struggled for a long timewith regular blogging.
The perfectionist syndrome is when you’re always looking to write a flawless, epic and mind blowing post. You become so obsessed with perfection that you end up taking no practical action.
This, in my opinion, is just another form of procrastination.
When you fall for the perfectionist syndrome, no post idea is good enough for you.
And even when you do force yourself to write on a topic, you stop mid-way because the content is not up to your standards.
As a result, you never make progress.
The only way out of this, is to understand that you don’t need to produce epic content all the time in order to succeed as a blogger.
Not even the best blogs can hit the homerun every time they publish a post.
You need to mix it up.
a- Just stick to your schedule and force yourself to write.
b- Initially, choose the topics that you’re most comfortable writing about
b- Instead of going for longer posts, start with short 400-600 word posts.
The key to successful blogging is consistently coming up with content that addresses the problems of your readers. Blogging is as much about focus and discipline as it is about creativity and flair. Understanding these fundamental points can help you create much higher quality of content on a regular basis.