8 Quick Tips In Getting Started With Social Media [by MJ Tapia]
Social Media is any online platform where people can have conversations and create relationships with other people. Social Media Marketing is when you leverage those relationships to market your products and service. Having a Social Media presence is now a must for companies and startups.
Guest post by MJ Tapia of Pinoy Digital Success
How do we get started?
1. Define your goals?
Are you looking for more followers and engagement on social media? Are you looking to make more sales and get new customers or clients? Do you want to build awareness or your brand?
2. Know your audience.
Where do they hangout most of the time? What kind of information do they want from you? Are they millennials? Are they parents?
3. Check your resources.
Who is going to create content and handle the creatives? Who will manage the platform and who will reply to inquiries? Do you have budget for Advertisement? Managing Social Media sites requires effort, creativity. Time and money.
4. Choose a platform.
There are a lot in the world wide web but you don’t have to spread yourself thinly to build your presence. Just pick 1 to 3 platform and your good to go.
5. Create Content.
Your goal is to provide useful, relevant, free content to all your new friends so they can get a feel for what you do and how you can help them. When you give of yourself, you open yourself up to receive more in return, and this is where Social media shines! It is the perfect platform for giving to others.
Your post should either be entertaining, educating or inspiring and not selling.
7. Create Conversation.
One of the most important things to remember on the social networks is you cannot begin with the end (sales). It's like going to a cocktail party. Would you go to a party, meet someone new and right away launch into a sales presentation? Of course not. You would first get to know each other this is what social media allow you to do online. You begin with a conversation, and you learn what your new friend needs and how you can help them.
8. Comments, comments, comments.
Engagement is the key. As soon as customers decide to engage with your business on social media, they’re essentially putting trust into your brand to solve their problem. If people are engaged in your post it means that the message resonates to them.
Social media marketing may seem like a complex concept to grasp, but once you have established the fundamentals. The rest will grow naturally.
The tips above will be able to guide you in making the right decisions when you begin your social media marketing activities. Use the tips to find success in your new endeavor.